Newly formed Hotel Board appointed. Cross‑brand collaboration to be strengthened.
A strategical realignment is underway at the DERTOUR Group Hotel Division. The objective is to enhance quality on all levels: further improving the guest experience, advancing products and sharpening the hotel brands and concepts, as well as optimizing processes and services for partners and employees. All of these elements are essential prerequisites for the sustainable growth of the Hotel Division, which already comprises more than 120 hotels and club resorts.
New Hotel Board appointed
The newly formed Hotel Board will immediately take over all central management functions of the Hotel Division across all locations and brands. The only exception is the DSR Hotel Holding, in which the DERTOUR Group holds a majority stake; it will continue to operate independently from its Hamburg headquarters.
The Board consists of Ingo Burmester, who also serves as Chair of the committee, Sebastian Spratte, responsible for Finance, Christian Grage, overseeing hotel operations, and Frank Seedorff, who leads commercial functions, bringing together sales and marketing.
“The Hotel Division is a key success factor for DERTOUR Group. The hotel stay plays a decisive role in shaping the quality of the travel experience and the satisfaction of our guests. Our goal is to build a powerful hotel division focused on guests and partners while bundling our expertise across brands,” says Ingo Burmester. “We will also expand our investments in new hospitality technology to align closely with guest needs, better support employees, and further optimize processes.”
Strengthening collaboration across locations and brands
From August 2026 onward, the DERTOUR Hotel Division plans to operate under a new structure, with key competencies centrally managed across all brands and locations. The Operations division will take on responsibilities for supporting hotel operations across all brands, including Sentido, Aldiana, Playitas, ananea and Calimera. Its focus will be on operational excellence to ensure the highest quality and service standards across all brands.
This year alone, at least nine additional hotel openings (including those of DSR Hotel Holding) are planned, mainly in popular Mediterranean destinations, highlighting the growth ambitions of the hotel segment.
The Commercial division will centrally oversee functions such as brand marketing, revenue management, e-commerce and sales. “It is important to us to provide each brand with the best possible conditions for growth. We aim to further strengthen and sharpen our hotel brands,” explains Ingo Burmester.
Aldiana to become part of the Hotel Division
As part of the strategic realignment, it is planned that Aldiana GmbH and DERTOUR Hotels & Resorts will become one organisation, while maintaining their existing locations in Frankfurt and Cologne. Aldiana Managing Director Andreas Pospiech is member of the Extended Board of the Hotel Division.
The DERTOUR Group had already acquired 100 per cent of the Aldiana club hotel brand in May 2022. “We now want to take the next step in the integration and bring the hotel division even closer together from an organisational and procedural perspective,” says Ingo Burmester. “We continue to see Aldiana as a key driver of our success and will further develop its unique club resort experience in line with the needs of our guests.”
In this context, the majority of Aldiana’s tour operator activities will be transferred to DERTOUR Deutschland as of August 2026. The Aldiana tour operator brand will continue to exist and remain available in the booking systems. Detailed information for our sales partners will be provided in due time through the usual channels. “Close and trusted collaboration with our Aldiana sales partners is a top priority for me personally, and we will ensure a seamless transition and continued close support,” says Frank Seedorff.
All planning outlined above is currently subject to consultation with the relevant workers councils in Germany, which is scheduled to take place in the coming weeks.
Image material: Hotel Board
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Photo caption: Newly formed Hotel Board (from le. to ri.): Frank Seedorff, Sebastian Spratte, Ingo Burmester, Christian Grage
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Background:
The DERTOUR Group bundles its growing hotel business, which comprises 12 brands and over 120 hotels in 16 countries around the world, under the umbrella of DERTOUR Group Hotel & Resorts GmbH. To satisfy the wide range of holiday dreams and travel wishes of its customers, the hotel division offers both variety and highest quality: The company’s hotels cover a large number of different destinations, target groups and customer needs. Its brand portfolio comprises of leading brands in the international club and holiday hotel industry. These brands include Sentido, Aldiana, Playitas, ananea and Calimera in the medium and long-distance travel business. For land-based travel, DERTOUR Group is well positioned with the DSR Hotel Holding brands aja, A-ROSA, HENRI and MIRA Hotels as well as with its two individual hotels Hotel Louis C. Jacob and Hotel Neptun. You can find more information on the website.
DERTOUR Group has its head office in Cologne, Germany, and is REWE Group’s travel and tourism division. As one of Europe’s leading travel groups, DERTOUR Group encompasses approximately 200 companies and employs around 15,000 people worldwide. Every year, millions of guests travel with one of the Group’s tour operators or specialists. DERTOUR Group includes tour operators such as DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Apollo, Exim Tours and Fischer, as well as around 2,000 travel agencies (such as DERTOUR, DERPART, Kuoni, Exim, and Fischer, plus franchises and partners), the hotel brands Sentido, Aldiana, and ananea and the online travel agency Prijsvrij Vakanties. The DERTOUR Group also offers on-site support: The company runs an agency network with 71 offices in 31 travel destinations. The staff in the destination agencies assist the guests of the DERTOUR Group from their arrival at their holiday destination until their departure. For more information, go to www.dertour-group.com.