Behind the scenes: How a pan‑European travel trend report takes shape
8,000 respondents, 13 countries, and countless data points – the European Travel Trend Report 2026 is far more than a collection of statistics. It is the result of close collaboration between DERTOUR Group and the market research experts at Appinio.
But how do you ensure that data collected in Poland can be meaningfully compared with results from Ireland? And how do you cut through millions of responses to identify the insights that truly matter to today’s travellers? To find out, we spoke with Appinio about what happens behind the scenes of a pan‑European study.