Diversity and competence in tourism

Apollo has been named the “Best Brand in the Travel Industry” at the 2025 Evimetrix Swedish Brand Award. This award is based on one of Sweden’s largest independent brand surveys, and it confirms Apollo’s strong position in the Swedish travel market. Every year, the Evimetrix Swedish Brand Award is given based on the opinions of over 6,000 Swedish consumers who review more than 500 brands. The award recognizes brands that excel in both awareness and customer satisfaction – this recognition highlights Apollo’s commitment to providing excellent travel experiences, and the trust and loyalty it has earned from its travelers.

Tourism is often seen as a way to explore new destinations, but its potential goes much further. When developed responsibly, tourism can strengthen communities, create education and employment opportunities, and support the protection of nature. In line with the theme of this year’s World Tourism Day, Tourism and Sustainable Transformation, which took place between September 27th-29th, the DERTOUR Foundation is proud to share how partners around the world are turning tourism into a tool for long-term progress.