Wellbeing and sport are no longer niche interests in European travel but increasingly shape how travellers define a good holiday. According to the second part of the DERTOUR Group European Travel Trend Report, this is now clearly reflected in how travel decisions are made across Europe. At the same time, interest in sport remains strong, although its meaning is changing, with travellers valuing movement.
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DERTOUR Group expands its destination portfolio in Italy through the finalisation of a joint venture with long‑standing partner Valentour. The joint venture combines DER Viaggi, DERTOUR Group’s established Destination Management Company (DMC) in Italy, with Valentour, a highly specialised DMC with a strong footprint in Calabria, Sicily and Apulia. Together, the partners will create a unique setup offering comprehensive DMC coverage for all destinations south of Lake Garda from a single source.
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DERTOUR Group once again proved to be a resilient growth driver within the REWE Group in 2025. Despite an environment shaped by geopolitical crises and economic uncertainty, the Group recorded strong growth in both guest numbers and revenue, thus making a substantial contribution to REWE Group’s overall business performance. Across 16 European source markets, we achieved organic growth of seven per cent in guest numbers in 2025.
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