Dieter Zümpel appointed Chief Sales Officer at DERTOUR Group Hotel Division


The experienced tourism manager Dieter Zümpel returns to DERTOUR Group in a new role. With immediate effect, he takes over as Chief Sales Officer for the hotel division of DERTOUR Group and will report directly to Karl J. Pojer, CEO Hotel Division DERTOUR Group. The hotel division comprises of 10 brands, including Aldiana, Sentido and Playitas, with over 100 hotels in 14 countries.

A key focus of his work will be to further strengthen the collaboration with the DERTOUR Group tour operator brands and to further develop cross-brand strategies. “With his extensive experience in tourism, Dieter Zümpel will work closely with our dedicated team to further develop our core brands. This will strengthen our hotel division and help us to continue to grow sustainably”, says Pojer. “I am very happy that we could bring Dieter on board to join our team. I already know Dieter from a previous collaboration and highly value his touristic competence and outstanding sales expertise.”

Dieter Zümpel has 28 years of experience in tourism and successfully led DER Touristik Suisse (previously Kuoni) as CEO. In this position, he was responsible for the integration in the DERTOUR Group, achieved a market-leading position in the Swiss market and built a strong tour operator and distribution team. After his return to Germany, Zümpel supported DERTOUR Group in an advisory capacity.

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BU: Dieter Zümpel is Chief Sales Officer at DERTOUR Group Hotel Division

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The DERTOUR Group bundles its growing hotel business, which comprises 10 brands and more than 100 hotels in 14 countries around the world, under the umbrella of DERTOUR Hotels & Resorts (former DER Touristik Hotel & Resorts GmbH). To satisfy the wide range of holiday dreams and travel wishes of its customers, the hotel division offers both variety and the very highest quality: The company’s hotels cover a large number of different destinations, target groups and customer needs. Its brand portfolio includes leading brands in the international club and holiday hotel industry. These brands include ananea, Aldiana, Calimera, COOEE, MIRA Hotels, Playitas and Sentido in the medium and long-distance travel business. For trips taken within Germany and Austria, DERTOUR Group operates the brands aja, A-ROSA and HENRI as well as the two individual hotels Louis C. Jacob and Neptun. You can find more information at

DER Touristik Group has its head office in Cologne, Germany, and is REWE Group’s travel and tourism division. As one of Europe’s leading travel groups, DER Touristik Group encompasses more than 130 companies and employs more than 9,200 people in 16 European countries. Every year, millions of guests travel with one of the group’s tour operators or specialists. DERTOUR Group includes tour operators such as DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Apollo, Exim Tours and Fischer, as well as more than 2,100 travel agencies (such as DERTOUR, DERPART, Kuoni, Exim, and Fischer, as well as franchises and partners), the hotel brands Sentido, Aldiana, Calimera and COOEE, and the online travel agency Prijsvrij Vakanties. The group also offers on-site support: The company runs an agency network with 72 offices in 30 travel destinations. The staff in the destination agencies assist the guests of the DERTOUR Group from their arrival at their holiday destination and until their departure. For more information, go to