Capital magazine has published its 10th edition of the “Best Brands 2026” ranking – a benchmark for consumer trust and brand excellence in France. This year, more than 15,000 consumers were surveyed by research institute Statista, and 507 brands across 140 sectors were evaluated. We are proud to announce that Kuoni France has once again earned a place among the best, securing the bronze medal in the Tour Operator category. Kuoni France achieved an impressive score of 8.13 out of 10, confirming its position as one of the most trusted and respected brands in the French travel market. This recognition marks a significant milestone in their journey. After a brief absence in 2023 and 2024, Kuoni France is back on the podium in 2025 with a bronze medal!

Travel trends are shifting—and one of the most exciting changes is the rise of women choosing to explore the world on their own terms. Instead of waiting for friends or family to align schedules or share the same travel dreams, more women are booking solo adventures. It’s about freedom, discovery, and experiences that feel truly personal. Specialist operator Jules Verne, part of DERTOUR UK, reports that solo travellers now make up 46% of its bookings for next year—up from 40% in 2023. Nearly 70% of those solo travellers are women. As Jules Verne’s managing director Debbie O’Neill explains, “Many of our guests have busy lives filled with family and friends, but they also value the freedom to explore in their own way.

Apollo has been named the “Best Brand in the Travel Industry” at the 2025 Evimetrix Swedish Brand Award. This award is based on one of Sweden’s largest independent brand surveys, and it confirms Apollo’s strong position in the Swedish travel market. Every year, the Evimetrix Swedish Brand Award is given based on the opinions of over 6,000 Swedish consumers who review more than 500 brands. The award recognizes brands that excel in both awareness and customer satisfaction – this recognition highlights Apollo’s commitment to providing excellent travel experiences, and the trust and loyalty it has earned from its travelers.

Tourism is often seen as a way to explore new destinations, but its potential goes much further. When developed responsibly, tourism can strengthen communities, create education and employment opportunities, and support the protection of nature. In line with the theme of this year’s World Tourism Day, Tourism and Sustainable Transformation, which took place between September 27th-29th, the DERTOUR Foundation is proud to share how partners around the world are turning tourism into a tool for long-term progress.