Since then, the portfolio has continued to open up across DERTOUR Group, most recently in the Czech Republic, with further launches already in progress. Behind each step is a process that goes well beyond simply adding a product to a new market: aligning systems, translating content, selecting the right villas and working closely with local teams to make it work for customers on the ground.
We spoke to Lewis Cooper, Business Development Manager – Key Accounts at Solmar Villas, who has been closely involved in these rollouts.

8,000 respondents, 13 countries, and countless data points – the European Travel Trend Report 2026 is far more than a collection of statistics. It is the result of close collaboration between DERTOUR Group and the market research experts at Appinio. 
But how do you ensure that data collected in Poland can be meaningfully compared with results from Ireland? And how do you cut through millions of responses to identify the insights that truly matter to today’s travellers? To find out, we spoke with Appinio about what happens behind the scenes of a pan‑European study.

2026 is here, and Apollo’s latest trend outlook shows a clear shift in how people want to experience the world. Travel is becoming more personal, more playful, and far more meaningful. Holidays are no longer just about getting away—they’re about creating experiences that reflect who we are and what we value. “The trends for 2026 confirm what we at Apollo have sensed for a long time: people want to travel with more freedom, more curiosity, and a desire for genuine experiences,” explains Beatriz Rivera, Nordic Head of Communications at Apollo. “This is at the very core of what we work for every single day. That’s why this year’s trend outlook gives us such a boost – it shows that we’re on the right track.

When DERTOUR Group acquired ANIXE in September 2024, the goal was clear: unite technological innovation with destination management expertise to create exceptional value for clients. Just over a year later, that vision is already delivering results. In late 2025, DERTOUR Destination Management Companies (DMC) successfully went live with a first pilot client, marking a major milestone for both organizations. The activation launched with four destinations: Tunisia, Egypt, Dubai and Greece, with additional ones to follow soon. Thanks to ANIXE’s robust integration capabilities and DERTOUR DMC’s market expertise, the go-live was not just fast—it was seamless. From a strategic perspective, ANIXE gives further connectivity options to DERTOUR DMC’s third-party clients and suppliers.