Expanded position in the market for land-based travel: DERTOUR Group acquires a majority stake in DR Hospitality


Acquisition of majority stake lays foundation for further expansion

DERTOUR Group has just made another major investment in its growing hotel business and increased its holdings in the market for land-based travel. The hotel division of the DERTOUR Group, DER Touristik Hotel & Resorts GmbH (Cologne), has acquired a majority stake in DR Hospitality GmbH & Co. KG, a company based in the northeastern German city of Rostock. DR Hospitality GmbH & Co. KG, which was founded in 2021 as an equal joint venture with Deutsche Seereederei (DSR), will thus become part of DERTOUR Group.

The acquisition also underscores the strong position and ambition that the DER Touristik Group has in the German-speaking holiday hotel industry and the market for land-based travel. “We think that holiday destinations that customers can reach by train and car will become even more popular in the future,” said Dr Ingo Burmester, the CEO Central Europe DERTOUR Group. “This step lays the foundation for further growth. Together with Deutsche Seereederei, we are determined to seize more opportunities in the market.”

As a medium-sized company, the DSR Group sees great opportunities in the land-based travel market with its strong partner DERTOUR Group. Horst Rahe, Managing Partner of DSR, emphasises: “We are also convinced that the market for land-based travel will continue to grow and that this partnership will secure further first-class locations.”

With DSR Hotel Holding, DR Hospitality is successfully active as a hotel management company in Germany, Austria – and since 2023 also in Italy – and currently employs over 1,800 people. The company operates and markets a high-quality hotel portfolio that comprises both growth-driven hotel and resort brands as well as individual hotels steeped in tradition.

These facilities include 22 hotels and resorts of the brands A-ROSA, aja, HENRI HOTELS, Hotel Louis C. Jacob, MIRA Hotels and Hotel Neptun.

The acquisition of the majority stake represents the next bold step in DER Touristik’s strategy, a plan of action that is based on sustainable growth, individuality and quality. “One key pillar in our hotel strategy is our focus on quality,” Ingo Burmester said. “By integrating DSR Hotel Holding even more tighter into our hotel division, we can uniformly apply our quality standards throughout the entire portfolio and roll out innovations throughout the entire division. In addition, the hotels and brands of DSR Hotel Holding will move closer to our wide sales network.”

The DERTOUR Group is the travel and tour operator unit of the REWE Group and is one of Europe’s leading travel companies. The hotel business is one of the company’s strategic growth fields and has been bundled in the DERTOUR Group Hotel Division since 2021. The portfolio of the DERTOUR Group Hotel Division comprises 10 brands and more than 100 hotels in 14 countries around the world.

Image material under: A-Rosa Sylt

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Photo caption: A-Rosa Sylt is one of the 22 hotels and resorts of DSR Hotel Holding. (©DSR Hotel Holding, Eric Gross)

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The DERTOUR Group bundles its growing hotel business, which comprises 10 brands and more than 100 hotels in 14 countries around the world, under the umbrella of DERTOUR Group Hotel & Resorts GmbH. To satisfy the wide range of holiday dreams and travel wishes of its customers, the hotel division offers both variety and the very highest quality: The company’s hotels cover a large number of different destinations, target groups and customer needs. Its brand portfolio includes leading brands in the international club and holiday hotel industry. These brands include ananea, Aldiana, Calimera, COOEE, MIRA Hotels, Playitas and Sentido in the medium and long-distance travel business. For trips taken within Germany and Austria, DERTOUR Group operates the brands aja, A-ROSA and HENRI as well as the two individual hotels Louis C. Jacob and Neptun. You can find more information at www.dertouristik-hotels.com.

DERTOUR Group has its head office in Cologne, Germany, and is REWE Group’s travel and tourism division. As one of Europe’s leading travel groups, DERTOUR Group encompasses more than 130 companies and employs more than 9,200 people in 16 European countries. Every year, millions of guests travel with one of the group’s tour operators or specialists. DERTOUR Group includes tour operators such as DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Apollo, Exim Tours and Fischer, as well as more than 2,100 travel agencies (such as DERTOUR, DERPART, Kuoni, Exim, and Fischer, as well as franchises and partners), hotel brands such as e.g., Sentido, Aldiana and Calimera and the online travel agency Prijsvrij Vakanties. The DERTOUR Group also offers on-site support: The company runs an agency network with 72 offices in 30 travel destinations. The staff in the destination agencies assist the guests of the DER Touristik Group from their arrival at their holiday destination and until their departure. For more information, go to www.dertour-group.com.

Deutsche Seereederei is an active investment holding company with a strategic management and financing function for its subsidiaries, including DSR Hotel Holding as the operator of the Group’s hotels and resorts. Further information on Deutsche Seereederei can be found here: www.deutsche-seereederei.de.