Karl J. Pojer appointed new CEO of DERTOUR Group Hotel Division

Pojer, Karl J. / CEO DT Hotel Division

With immediate effect, Karl. J. Pojer will be overseeing the entire Hotel Division of DER Touristik Group. With extensive management experience in the international hotel and cruise industry, he will head up one of DER Touristik Group’s main growth areas. As the new CEO of DERTOUR Group Hotel Division, Mr. Pojer will report to Dr. Ingo Burmester, CEO Central Europe and Member of the Executive Board of DERTOUR Group. As CEO of DERTOUR Group Hotel Division, he will also be appointed to the Extended Executive Board of DERTOUR Group. He will also continue in his role as CEO Touristik of DSR Hotel Holding, building on the close collaboration across brands.

The Hotel Division of DERTOUR Group has grown considerably as a result of acquisitions, including the complete takeover of the Premium Club brand Aldiana and the purchase of hotels and a majority shareholding in DR Hospitality in early January. Today the Hotel Division has 10 brands, with more than 100 hotels, resorts, and clubs in 14 countries worldwide.
”Karl J. Pojer is a real asset to our hotel business. In our new CEO, we have an extremely experienced and well-respected senior management figure. His knowledge of the sector and the business is second to none. We know that our ambitious growth plans are in very good hands”, says Dr. Burmester. ”This also applies to strengthening our brand positioning and the quality of the hotel experiences we offer.”

”The hotel experience is and remains a formative part of any trip. That’s why I am so delighted to be part of the up-and-coming Hotel Division of DER Touristik, looking after strong brands and continuing the strong growth trajectory”, says Karl J. Pojer of his new role. ”Anyone who knows me knows how important brand promise, top quality and guest service are to me, and these factors will continue to drive what I do.”

About Karl J. Pojer

Karl J. Pojer has had a long and distinguished career in senior management in the international hotel and cruise industry, with positions at well-known brands such as Kempinski Hotels, Sheraton and Pestana Hotels, Resorts and Casinos. He worked for many years at TUI AG, where his roles included CEO of the Robinson Clubs and divisional director of TUI Hotels & Resorts. In 2013, Mr. Pojer took over the running of Hapag-LLoyd Cruises and steered the brand to lasting success. In 2022, he became CEO Touristik of DSR Hotel Holding and has since worked closely with DER Touristik Hotel Division. His many professional awards include ”Travel Industry Manager”, ”Seatrade Cruise Personality Of The Year” and, most notably, ”Hotelier Of the Year”.

Karl J. Pojer

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Photo caption: Karl J. Pojer, new CEO DERTOUR Group Hotel Division

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The DERTOUR Group bundles its growing hotel business, which comprises 10 brands and more than 100 hotels in 14 countries around the world, under the umbrella of DERTOUR Group Hotel & Resorts GmbH. To satisfy the wide range of holiday dreams and travel wishes of its customers, the hotel division offers both variety and the very highest quality: The company’s hotels cover a large number of different destinations, target groups and customer needs. Its brand portfolio includes leading brands in the international club and holiday hotel industry. These brands include ananea, Aldiana, Calimera, COOEE, MIRA Hotels, Playitas and Sentido in the medium and long-distance travel business. For trips taken within Germany and Austria, DERTOUR Group operates the brands aja, A-ROSA and HENRI as well as the two individual hotels Louis C. Jacob and Neptun. You can find more information at www.dertouristik-hotels.com.

DERTOUR Group has its head office in Cologne, Germany, and is REWE Group’s travel and tourism division. As one of Europe’s leading travel groups, DERTOUR Group encompasses more than 130 companies and employs more than 9,200 people in 16 European countries. Every year, millions of guests travel with one of the group’s tour operators or specialists. DERTOUR Group includes tour operators such as DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Apollo, Exim Tours and Fischer, as well as more than 2,100 travel agencies (such as DERTOUR, DERPART, Kuoni, Exim, and Fischer, as well as franchises and partners), the hotel brands Sentido, Aldiana, Calimera and COOEE, and the online travel agency Prijsvrij Vakanties. The DERTOUR Group also offers on-site support: The company runs an agency network with 72 offices in 30 travel destinations. The staff in the destination agencies assist the guests of the DER Touristik Group from their arrival at their holiday destination and until their departure. For more information, go to www.dertour-group.com.