#MachtOffline: Social media campaign for digital time-out brings DERTOUR fourfold award success
No posts. No stories. No explanation. This is exactly what led to one of DERTOUR’s most native social media campaigns – a clear statement in favour of digital time-outs, real relaxation and a message that captures the spirit of the times.
What caused a stir in the community in May 2024 is a multi-award-winning beacon of the industry in summer 2025. #MachtOffline was honoured with four of the most important communication awards in the German-speaking world – the 916 Award, the DPOK and the German Brand Award (double honour) – for creative excellence, strategic impact and emotional brand management.